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Mission Statement

Our goal is to do more than simply dissect emerging technology. We seek to demystify and provide easy-to-understand information that can help identify how current and emerging discoveries can fit within everyday life. The not-so-new reality of employees working from home, students participating in an online classroom, or small businesses who need to cope with important technology decisions are largely “over-complicated,” by other traditional media outlets.

With few exceptions, multiple sources of tech information and product reviews, while useful to a high-end technically astute market, is not providing clear “non-technical” guides for the broader general public. We seek to cut through the “tech-babble,” and provide concise reasons relating to how a solution might solve a problem, avoid future headaches, or highlight how a tech product can be used wisely. In short, we seek to answer the questions surrounding the cost, effort, and acquisition of a technology in a simple approachable manner.